之前看過馬云講過這么一句話，大體的意思是說他們在一開始創(chuàng)業(yè)的時候想的最多的就是怎么幫助更多的中小企業(yè)做好電子商務(wù)？而且一直到現(xiàn)在阿里巴巴已經(jīng)發(fā)展成為世界頂尖的商業(yè)帝國，這一宗旨仍然沒有改變。
Ma talked before seen such a sentence, generally mean is that they want to start a business when the most is how to help more SMEs to do e-commerce? And until now, Alibaba has grown into the world's top business empire, this purpose has not changed.
這一句話的背后給我最大的感觸就是，做事情之前，首先想的應(yīng)該是怎么去幫助別人成功，幫助別人更好去賺錢，而自己成功是建立前面所有的基礎(chǔ)上的，或者換個角度來說，前面利他你做的很好，后面自我價值才能得以體現(xiàn)；
Behind these words gave me the greatest feeling is to do things before, should first think of how to help others succeed, help others better to make money, but their success has been built, or another angle on the basis of all the front to that you do well in front of altruism, self-worth can be reflected back;
其實在我們生活中，這種思維也會非常多的人所認(rèn)可。我們經(jīng)常能聽到這樣的評價：說某某人很細(xì)心，很會做人。事實證明，這一類人的人際關(guān)系不會差，因為他們懂得換位思考，懂得別人的需求在哪里，然后如何去讓別人舒服……利他的同時無形中也提升了他在朋友圈中的形象，別人相信他，認(rèn)可他！
In fact, in our lives, this way of thinking will be a lot of people recognized. We often hear this evaluation: that certain people are very careful, it will be a man. Facts have proved that this group of people is not bad relationships, because they know how to empathy, to understand where the needs of others, and how to make people comfortable ...... altruistic while also subtly promoted him in the circle of friends image, people believe him, recognized him!
如果把這種思維放在我們的網(wǎng)站運營工作中，同樣道理，我們也要學(xué)會換位思考，不斷滿足用戶需求，讓用戶對你產(chǎn)生信任，那么轉(zhuǎn)化是水到渠成的事情。而且這種思維它可以幫助我們在繁雜的工作中始終能找到正確的方向，做出很多戰(zhàn)略性決策，這一點對于那些做了幾年運營卻仍然找不到思路的小伙伴們尤為重要！
If this way of thinking on our Web site operators work the same token, we have to learn empathy, we continue to meet the needs of users, allowing users to trust you, then the conversion is a natural thing. And this way of thinking that helps us in the complex work can always find the right direction, make a lot of strategic decisions, which is especially important for those who do the operation for a few years but still can not find the idea of little friends!
上面說了不少理論，可能理解起來比較空洞，下面濟(jì)南網(wǎng)絡(luò)推廣舉幾個運營工作中的小例子加以說明一下：
It says a lot of theory, it is possible to understand relatively empty, following Jinan network operators to promote the work of a few small examples to explain:
場景一：網(wǎng)站布局架構(gòu)
Scene One: Site layout architecture
布局一個網(wǎng)站絕不僅僅像我們想象的那么簡單，我們在架構(gòu)網(wǎng)站之前就要充分的了解目標(biāo)用戶對產(chǎn)品的需求點有哪些，比如問答需求，圖片需求，視頻需求，交流需求，體驗需求，優(yōu)惠需求……針對不同的需求我們要架構(gòu)不同的網(wǎng)站功能模塊去解決；
Not only the layout of a website so simple as we thought, before we fully understand the architecture of the site will target the needs of users of the product point of which, such as Q & demand, the demand picture, video needs, communication needs to experience demand Deals ...... demand for the different needs of different sites we want architecture to solve functional modules;
舉個例子：比如做軟件開發(fā)的，那么用戶對購買后如何操作就有非常大的需求，此時我們就要在網(wǎng)站架構(gòu)的時候放置幫助手冊，或者視頻教程之類的東西，這樣才能讓用戶在我們的網(wǎng)站上面能解決自己的困難！
For example: For example, do software development, the user how to operate after purchase there is a very high demand, then we will help manual in place when the site architecture, or something like video tutorials, which will allow users to in our website above to solve their own difficulties!
場景二：打造優(yōu)質(zhì)內(nèi)容
Scene Two: to create quality content
什么樣的內(nèi)容是你用戶感興趣的？知識分享，精美圖片，視頻介紹，笑話段子……
What kind of content are you interested users? Knowledge sharing, exquisite pictures, video and joke piece ......
用戶喜歡什么樣的語言風(fēng)格？賣萌體，自黑體，雞湯體，俏皮體，火星文……
Users like what kind of language style? Sell Meng body, since bold, chicken body, playful body Martian ......
上面的這些我們都要去分析，歸結(jié)起來一句話，就是用戶心里在想什么，我們要換位思考！
These we have to analyze the above boils down to one sentence, that is, the user was thinking what we want empathy!
場景三：去哪里找目標(biāo)用戶
Scene Three: Where to find the target user
用戶喜歡在什么地方駐足？論壇，貼吧，空間，微信……這些目標(biāo)用戶的行為習(xí)慣我們要去揣摩，比如你是銷售親子類的產(chǎn)品，那么我們就要去尋找寶媽媽們平常都會去哪些地方，如媽媽群，媽媽論壇，貼吧，親子平臺（寶寶樹，媽媽網(wǎng)等），親子類微信大V等。而想要知道這些我們都要去換位思考才可以！
Users like where to stop? Forum, paste it, space, micro-channel ...... these target user behavior we're going to try to figure out, such as parent-child classes you are selling products, then we're going to look for treasure moms usually will go where, as the mother group, mom Forum , paste it, parenting platform (baby tree, mother network, etc.), parenting classes and other micro-channel large V. And I want to know that we have to go before they can empathy!
好了，今天先聊到這里了，希望小伙伴能靜下心來思考一下，你究竟在運營中花了多少的時間去揣測你的用戶，他們有哪些需求你已經(jīng)滿足了，還有哪些潛在的需求是可以挖掘的，只有把這種“利他思維”做到極致，不斷的分析人性底層的東西，我們才能在運營中立于不敗之地！
Well, today to talk to here, I hope small partners can stop and think about how much you really spent time in operations to speculate your users, they have what the needs you have met, what potential demand is mining, only this "altruistic thinking" to achieve the ultimate, continuous analysis of human nature the bottom of things, we can be invincible in the operation!
文章來源搜外論壇
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