1.“站群”策略有以下三種定義
1. "standing group of" strategy has the following three kinds of definitions
濟南網(wǎng)站優(yōu)化
第一種定義：建立多個網(wǎng)站，將多個和公司相關(guān)產(chǎn)品的關(guān)鍵字優(yōu)化到搜索引擎首頁上，這樣無論搜索什么產(chǎn)品的相關(guān)關(guān)鍵字，公司的網(wǎng)站都能出現(xiàn)在搜索引擎的首頁，從而提高公司的銷售業(yè)績。
The first definition: set up multiple websites, multiple keyword optimization and company related products to the search engine home page, so whatever product related keyword search, the company's website will appear on the front page of search engine, to improve the company's sales performance.
第二種定義：建立多個網(wǎng)站，多個網(wǎng)站的相關(guān)關(guān)鍵詞排名都較高，從而占領(lǐng)有限的搜索結(jié)果位置，達到全面覆蓋和擠壓競爭對手的目的。很多公司現(xiàn)在都用站群來提升企業(yè)知名度和廣告覆蓋面，從而為企業(yè)銷售帶來更大的訂單。列如用百度搜索某個產(chǎn)品，排在前面的是不同的網(wǎng)站。如果是同一種產(chǎn)品的話，那么“站群”策略就成功了。
The second definition: set up multiple websites, multiple site keywords ranking is higher, so as to occupy the limited search results, achieve the goal of universal coverage and squeeze rivals. Many companies are now standing group to improve enterprise's popularity and advertising coverage, and thus more orders for the company sales. If use baidu search a product, in front of the list is different web sites. If it's the same kind of product, then "standing group of" strategy was successful.
第三種定義：用一臺服務(wù)器，建立多個VPS并每個VPS分幾個IP，一臺服務(wù)器分出幾百個IP，建立多個網(wǎng)站，利用站群軟件進行統(tǒng)一管理，并每個網(wǎng)站設(shè)置友情鏈接至主站，從而把主站快速的優(yōu)化排名到百度首頁提高公司的銷售業(yè)績。下面這張圖是某企業(yè)網(wǎng)站利用站群進行友情鏈接投票的優(yōu)化手段。
The third definition: use a server, establish multiple VPS and each VPS points a few IP, a server hundreds of IP, establish multiple sites, using the station group of software to unified management, and each site links to the master station, which standeth fast optimization ranking to baidu's home page to improve company sales performance. The image below is a website using standing group of links optimization means of voting.
濟南網(wǎng)站優(yōu)化
2. 搜索引擎對“站群”的態(tài)度
2. The search engine's attitude toward "standing group"
站群的思路是依照老站帶新站的想法，把權(quán)重從老站傳遞到新站，這跟友情鏈接的道理是一樣的。友情鏈接可以增加網(wǎng)站的權(quán)重，提升網(wǎng)站的排名，那么站群也是可以的。其實站群的效果要比友情鏈接更好。但是，因為在大部分時間里站群制造的是無用的搜索引擎垃圾，會讓搜索引擎對其欲殺之而后快。由于鏈接的鏈入鏈出過于集中，站群還容易被搜索引擎判斷為鏈接工廠。
Station group of thinking is in accordance with the old station with the idea of xinzhan, took the weight from the old station is passed to the railway station, this is the same truth with links. Links can increase the weight of the site, improve site's ranking, the station group is also possible. Actually standing group effect is better than friendship link. However, because most of the time standing group of manufacturing is useless search engine spam, will let the search engine of its desire to kill. As a result of the link chain into the chain is too concentrated, standing group of judgment for link factory is easy to search engine.
3. “站群”規(guī)則
3. "standing group of" rule
⑴ 盡量隱蔽站群
(1) as far as possible hidden station group
這在實際操作過程中的表現(xiàn)是，站群的域名注冊信息不要相同，并且網(wǎng)站上的聯(lián)系信息也不要相同。
This is in the course of the actual operation, the station group of domain name registration information not the same, and contact information on the site is not the same.
⑵ 站群之間不要交叉鏈接
⑵ Don't cross link between stations
這在實際操作過程中的表現(xiàn)是，各站點之間要保持獨立性。選擇一個網(wǎng)站作為主網(wǎng)站，其他網(wǎng)站鏈接到這個主網(wǎng)站，其他網(wǎng)站之間不要鏈接，這樣主網(wǎng)站就集其他網(wǎng)站的能量于一身了，效果也就達到了。如果把這些網(wǎng)站全部鏈接起來，PR能在各個站之間傳遞，能得到好的排名，但這樣容易暴露站群。
This is in the process of actual operation performance, keep independence between each site. Choose a website as the primary site, other sites link to the main web site, other sites don't link, between the main web site is the energy of the other sites in the world, effect is achieved. If all these sites link, PR can pass between each station, can get good rankings, but exposed station group of so easily.
⑶ 網(wǎng)站內(nèi)容要有所不同
(3) website content should be different
這在實際操作過程中的表現(xiàn)是，以汽車網(wǎng)站為例，主網(wǎng)站做關(guān)于汽車的內(nèi)容，其他網(wǎng)站就可以做一系列站群了，比如一個寫輪胎、一個寫發(fā)動機、一個寫配件等。然后，在適當?shù)牡胤桨丫哂邢嚓P(guān)內(nèi)容的站群鏈接到主網(wǎng)站。因為內(nèi)容不同，不會被當作復(fù)制內(nèi)容。
This is in the process of actual operation performance, automotive website, for example, the main site to do about the content of the car, it is possible to make a series of other sites station group, such as a write tires, an engine, a written parts, etc. Then, in the place related content of the station group of links to the main site. Because the content is different, will not be regarded as duplicate content.
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